Deliver smarter campaigns anywhere and offer personalized customer experiences across channels
IBM Unica (ранее IBM Unica) is an Omnichannel Decision Engine for Enterprise Marketers that combines the effectiveness of Outbound omnichannel campaigns with the context of inbound real-time personalization.
With Unica you can:
- Design and execute large-scale, multi-wave, omni-channel campaigns.
- Personalize in real time the experience of customers interacting with websites, call centers and other real-time channels.
- Instantly determinate the best personalized message to present to each customer during a live interaction.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment to reduce costs and rapidly accelerate time to market.
- Create engaging experiences that convert!
Learn more how HCL Unica can help to maximize revenue and responses through personalized campaigns and offers that keep your customers engaged and loyal.
Perspectives of HCL Unica (4 min video)
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